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Category |
INTERNATIONAL MARKETING
|
Abstract |
GLOBAL MARKETING STRATEGIES CONTINUES TO TARGET THE MANAGER AND STUDENT WITH A GLOBAL MARKETING VISION, REGARDLESS OF NATIONALITY, INDUSTRY OR LOCATION. THE BOOK IN ITS UPDATED VERSION, CONTINUES TO OFFER FULL-LENGTH CASES THAT EXPLORE GLOBAL MARKETING ISSUES IN DEPTH.
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ISBN |
0618071881
|
Author(s) |
J.HENNESSEY
,
HENNESSEY, HUBERT D.
|
Credits |
|
Edition |
5TH ED.
|
Year |
2001
|
Publisher |
HOUGHTON MUFFLIN
|
Type |
BOOK
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Keywords |
INTERNATIONAL MARKETING
|
Language |
English |
Collation |
762 P,. 22CM
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|